Our Story

Clàrus Hue is a Saudi fashion brand, founded by Reem Abdullah Alkhowaiter, born from passion for art and fashion. The brand was created to reflect a love for vibrant, expressive designs. Inspired by deep connection to art, Clàrus Hue was envisioned to go beyond clothing, creating wearable art pieces that speaks creativity.

The idea for Clàrus Hue came from our desire to merge art with fashion, showcasing unique artwork on carefully selected fabrics. Our designs are bold, artistic expressions brought to life through a mix of stunning colors. Each piece is thoughtfully created, blending tradition and modern aesthetics, with a focus on making those who wear them feel confident and empowered.

Exclusivity is at the heart of our brand. Each season, we introduce exclusive fabrics featuring one of a kind artistic print. Once the collection is sold out or season concludes, these fabric designs will not be reproduced, ensuring that each piece remains a unique and collectible work of art, enhancing its value and exclusivity.

The name ‘Clàrus Hue’ reflects this vision. ‘Clàrus’ means ‘pure’ or ‘radiant,’ symbolizing the clarity of the brand’s artistic direction, while ‘Hue’ represents the array of vibrant colors we embrace. Together, the name embodies our commitment to create a unique, high-quality pieces that fuse art, color, and fashion.

At Clàrus Hue, our collections are inspired by free-spirited individuals who seek authenticity and style. Each piece tells a story an expression of individuality, culture, and art all brought together to celebrate the beauty of creative self-expression.

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